INTERNAL CUE SHEET. NEVER ON A SHARED SCREEN. Share only boy-four-weeks.enquirerconsulting.com
76 / 4replies / interested since 25 Aug, 1,485 contacted, 5.1 percent, bounce 1.1
6 cardsinterested leads to his inbox since 21 Aug, last on 8 Sep
12 of 14cold domains on Heatwave. 3 Google domains had no SPF on 6 Sep
4,689 / 803 / 137LinkedIn invites / accepted / replies since 1 Jul, 3 seats, ALL 6 STILL ACTIVE
1,000 a weekhis team's cold email today, 6 people. Target ten times by month 3
GBP 5,000 x 4in writing 27 Aug. He pays 2,800 today. BOY pay $7,500 x 4
1. Open 0 to 4 min
"Two things today. Your domains, and the plan you asked us for on the 27th. Domains first, they're quicker."
"You said something more tight was expected after the Cloudflare update. What did you mean by that?"
Listen. Do not guess. Q4 and July's record month get one line, not a chat.
2. Domains 4 to 12 min
"12 of your 14 cold domains are listed. So is every cold domain we run, and our own corporate one. This hit the whole industry on September 3."
"What it's doing today: not much. Since the 25th your two Google lanes contacted about a thousand people, 63 replies, four interested. Bounces around one percent."
"Listed domains get replaced, not repaired. New fleet, bought staggered, generic names, own nameservers, no forwards, no warmup pools. In your name, so it's yours whatever happens."
"Is any of your team's own outreach going out from joinsuperhuman.io? That's the domain I actually care about."
Three Google domains had no SPF. Ben confirms live whether that is fixed. If not: "week one of the plan."
3. LinkedIn, say it before he does 12 to 16 min
"One thing I owe you straight. Your LinkedIn campaigns are still running on our side. We agreed to hand it over taught, not switched off, and that needs a date and an owner from you. After the price went quiet nobody set one."
"Pick the handover date today. Who on your side owns it?"
Since July: 4,689 invites, 803 accepted, 137 replies across Mitch, Vish and Diego. Wind-down is orderly, in-flight conversations finish. Never promise same day.
4. The plan 16 to 30 min
"Here's what we'd actually do with you. Two workstreams, four months, then you own it."
"One: the outbound unit, rebuilt and handed to your team. New fleet in your name. Weekly placement and blocklist watch. A domain health report for your co-founders every month. Your list recipe taught, then automated. LinkedIn back to the AEs with each campaign in their own voice, built from a hundred messages they actually sent. A morning brief per rep. One team session a week, built live."
"Two: the brain, with Om. Thirty minutes to scope it, a research day on our side, two hours to install it with him, and it's running. Morning brief, reply triage, follow-ups, list builds and campaign changes in plain English. Your AEs keep targeting and messaging. It does the grunt work."
"Build target: the same six people at ten times today's volume by month three, ramped inside provider caps. Target, not a promise. The ramp follows the placement numbers every week."
"Which CRM are you on? That changes the wiring and nothing else."
5. BOY, the case study (share the BOY page) 30 to 40 min
"You asked what working with us on a build looks like. This is BOY Machines, a US machinery maker. They paid on August 10. This is what they had by week four."
"Day one: their engagement hub was live before the kickoff call. CRM access the next day. Week two: a rating engine on their CRM data and a morning brief to every rep, four versions in four days off the President's questions. Week three: an installable app on every rep's phone. Week four: a voice line their reps call from the road, an approvals screen for the managers, quote PDFs on demand. Every ask answered the same day."
"How: a daily desk on the account, one fixed weekly call, named owners on their side who decide by email, and rules we agreed with them. Nothing writes to their CRM unapproved. Anything a rep sees gets discussed, agreed and written down before it's built."
"BOY pay 7,500 dollars a month for exactly this shape and they started from a cold CRM. You're at 5,000 pounds with a live estate, six trained people and a technical AE who wants to own it."
"I'll ask Marko, their President, and Brian, their sales manager, to take fifteen minutes with you next week. I'm confident they'll say yes. Want that?"
BOY numbers as of 10 Sep: 12 LinkedIn campaigns on 6 seats, 2,720 invites, 363 accepted, 121 replies; 16,509 contacts and 9,540 companies rated every morning; 96 open quotes tracked; 9,547 account cards in the app. Never name BOY's customers or reps.
6. What we need from you 40 to 48 min
"This only runs at BOY's pace if you give us what they gave us."
"Named owners. You on decisions, by email, inside a working day. Om on the brain, two to three hours a week for the first two months. One person running point on cold email, named in week one, and I'll show you how we incentivize that role. Awais on the commercials."
"Two fixed slots a week. Sixty minutes with the whole team. Thirty with you and the cold email person. Same-day replies when something's blocking a build step."
"And the working agreement BOY runs on. Anything that changes what a rep sees, we discuss, agree and write down before we build it. Approvals by email. Nothing writes to your CRM unapproved early on. Weekends off."
"Can you give us that? Which day and time works for the team session?"
7. Commercials 48 to 55 min
"Same paper as BOY. Five thousand a month, four months. Committed one month at a time. You can stop at any month end by email and keep everything built. No setup fee. Your third-party costs stay in your name and get listed before anything's bought."
"You're not committing to twenty. You're committing to month one. If month one doesn't earn month two, stop."
Then silence. Let him speak first.
- First answer, every time: hold the number, point at the month-end stop.
- Split, don't discount: 3,500 the unit, 1,500 the brain. Brain can come later. Say the brain is the part that takes him out of the loop.
- Floor: what he pays today, 2,800, consulting only: Bison access, LinkedIn handed back with two sessions, weekly placement and blocklist watch, monthly domain report, direct line. No rebuild, no brain.
- Never: a free month, dollars, or a post-handover price today ("quoted in writing in month four, only if you want it").
8. Close 55 to 60 min
"Five things to fix now, none of them need Awais: start date, the cold email person, Om's scoping slot, the two weekly slots, the LinkedIn handover date."
"The plan lands in your inbox today with Awais copied. Terms on the same paper as BOY follow it. Work starts on signature and the first invoice, and Natoya squares this month's invoice to whatever we agree."
"Which of those five can we put in the diary right now?"
If he says, you say
| If Mitch says | Say |
|---|
| "5k is a lot for infrastructure consulting." | "Infrastructure consulting on its own is the 2,800 you pay today, and I'll scope that as the floor if that's what you want. The 5k is a four-month build that ends with your team owning the whole machine, the rebuild your domains now need, and the brain that takes you out of the loop." |
| "My team already beats your automation on revenue." | "Agreed, and the plan's built on it. Your AEs keep targeting and messaging in their own voice. The machine does lists, triage, follow-ups and reporting at ten times the volume. Their judgment on more conversations." |
| "Why is LinkedIn still running?" | "Because we agreed to hand it over taught, not switched off, and that needs a date and an owner from you. Pick the date today and we close the campaigns out cleanly from there." |
| "Month to month, no commitment?" | "Yes. Same paper as BOY. One month at a time, stop at any month end by email, keep everything." |
| "What do I get in month one?" | "Full Bison access day one. New fleet ordered and warming in your name. SPF and DMARC fixed. Weekly placement and blocklist watch. Two team sessions and your segmentation rules written. LinkedIn date set and the first AE campaigns in their voice. The brain scoped, built and installed with Om. First morning brief live." |
| "We'll just do it ourselves." | "You can, and you get full Bison access and the domains either way. What you'd be doing yourself is the rebuild to the new standard, which none of your team has done before, and it's a month of full-time work to get right." |
| "Om doesn't have time." | "Two to three hours a week for two months. Then it runs and he owns it. The install is two hours, once." |
| "Why didn't the price drop if month one is now a rebuild?" | "It's still a quarter of the standard rate. Month one was going to be us learning your business. We know your business, so month one becomes the rebuild your estate needs anyway. Same price, more in it." |
| "Send me the plan and I'll come back to you." | "It's coming today. Before it lands, can we fix the two things that don't depend on Awais: the LinkedIn handover date and the Om scoping call?" |
| "What did Awais say about the cost list?" | Listen first. Then: "Everything on that list is yours, in your name. Low four figures a month for a machine doing ten times your volume." |